How To Choose The Right Metrics For Your Content Distribution Strategy

Post Reply
hasanrobiul
Posts: 1
Joined: Thu Jan 06, 2022 3:20 am

How To Choose The Right Metrics For Your Content Distribution Strategy

Post by hasanrobiul »

Your marketing team puts a ton of work into creating great content, and it's your job to make sure the content has an impact. But how do you know he is successful? How do you know your owned, earned and paid strategies are working? One word: metrics. Metrics are meant to help you connect the dots, track Africa Email List your success, and identify opportunities for improvement. Unfortunately, while many marketers follow the metrics, they don't follow the right ones. (And some don't track them at all, but we won't go there.) That said, we know it can be difficult to determine which metrics matter most. With so much data available, you can easily spend more time reporting than doing your job. But more data doesn't necessarily mean more insight, so it's in everyone's best interests to focus on what is truly valuable. Fortunately, we're here to provide you with clarity. How to choose the best metrics for your content distribution strategyTry this simple guide to choose the metrics that will have the Africa Email List most impact, and set your team up for success from the start. A note before we dive in, though. There is often confusion around the terms KPI, metric and benchmark. They are separate elements, but they are all related to each other. KPIs: KPIs are used to measure success related to a business goal (eg increased revenue, click-through rate, cost per click, cost per impression). Benchmark: A benchmark is a quantifiable benchmark against which to compare your performance to others (eg your competition, industry, etc.) or to your previous performance.

For example, a referral Africa Email List might be a click-through rate (CTR) of 1.25% or a cost per click (CPC) of less than $ 2. Metrics: A metric is a quantifiable measure to track certain aspects of your business (e.g. eBook downloads, number of subscribers gained in the last month), related to your KPI. So let's say you want to increase brand awareness in your industry by running ads on social media. You would set a KPI cost per impression (CPM) and use metrics like amount spent and total number of impressions to track it. 1) consider metrics from the Africa Email List start One of the most common mistakes made by content marketing teams is thinking about content distribution and associated metrics once the content is already created (and sometimes distributed). This can cause problems for several reasons. Content may not be suitable for some channels. Certain types of content are better suited to certain platforms. For example, Instagram is great for video, while links are easier to share through Facebook. The channel doesn't always dictate the Africa Email List content, but it can affect the success of a campaign if the two aren't compatible. Teams need to know what “success” looks like before distributing content. If you don't have the right metrics, you won't be able to tell if your content is working or how to improve it in the future. Tracking tools should be ready to go. There is nothing more frustrating than missing follow-up due to an unforeseen issue.

We recommend that Africa Email List you always head to a platform's Help Center (for example, Help Center for Facebook Ads or LinkedIn Ad Center) for the most recent instructions on configuring pixels. tracking or conversion. Before you dive into the content, discuss what and why you will be following and why (which we will cover in step 2), as well as how you plan to follow it. (Tip: You can also pre-coordinate the distribution of your content by partnering with an existing post. For more on this, see our guide to Africa Email List creating custom content for the post.)2) Track and report metrics that support your KPIsIt might seem obvious, but it's easy to slip into a rabbit hole or get sidetracked by new or unpublished data. To ensure you are prepared for success, identify your goals and designate your associated KPIs beforehand. This way you know your measurements will give you the Africa Email List information you need. Some of the most common metrics for each stage of the buyer's journey: SENSITIZATION To reach: Impressions Views Collection of publications Social content metrics Organic traffic (SEO) Perception: Brand indices/surveys Sentiment social CONSIDÉRATION Engagement: Trafic Temps sur place Lead generation rate Prospects (not yet qualified) DECISION-MAKING Conversions : Tracks Qualified leads MQL SHALL AFTER PURCHASE Satisfaction and advocacy: Product use Africa Email List Customer review rating Product registrations Account renewals Product return rate Fans / follow on social networks You also need to prioritize your metrics. As a rule of thumb, start with 2-3. If you don't know how to prioritize, go for metrics that will give you the most valuable insight and clarity. 3) Know your tools There are tons of useful platforms and tools to help you track metrics.

However, while they Africa Email List are effective, they can also be confusing. (Don't feel bad. So do we.) Before launching a content campaign, make sure your tools are set up and working. Test everything from buttons on your site to URL tracking and installing pixels to properly measure conversions. Having the right setup in place will help pave the Africa Email List way for a smooth launch for future campaigns. 4) test before you start In addition to testing your tools, do some testing before spending your entire budget on a campaign. For example, we like to use a fraction of a campaign's budget to test paid ads. Even a small test provides valuable insight without a huge investment, helping us see what is working or how we can improve. Sur cette note, les mesures que vous suivez peuvent changer en fonction de vos objectifs ou de votre stratégie. Revoyez vos métriques tous les 6 mois environ pour vous assurer Africa Email List qu'elles sont toujours pertinentes et qu'elles vous servent. 5) Optimisez vos propriétés OK, so this step is not directly related to the metrics, but it can certainly have a huge effect on them. Therefore, we think it's worth helping you avoid one of the most common mistakes in content distribution - lack of optimization. Properties you own (site, blog, social media, etc.) are great SEO opportunities, so make sure you:Optimize your blog and site to make it easier for people to find and share your content. Optimize all content for SEO including images, infographics, etc. Remember: measurements are only part of the equation There are a lot of things that go into successful content marketing, from ideation to distribution. Make sure your team is up to date on best practices and supported with the resources, tools, and training they need. To help your team succeed:Fill the right roles. Work smarter. Find new ideas. Get the most out of your content.

Post Reply